Cool Things for Cool People: February 2025

Cool Things for Cool People: February 2025

Hey everyone! It’s February, and the days are just starting to get a little longer… It’s not dark out at 4 PM anymore, and I call that a win. In no time, it’s going to be spring, and I’m going to have a lot of in-person activities to shout out, which is super fun. I can’t wait. But until then, it’s time yet again for more cool things in your inbox. 

Let’s get to them!

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Accessible Marketing: Avoiding Mystery Meat in your Marketing Efforts

A loaf of questionable meat product cut into slices laid on a plate.

You may be familiar with the concept of “mystery meat”: A “meat” product, usually some sort of salisbury steak or meatloaf type deal, usually served in American cafeterias. People usually don’t really know what’s inside this meal: they know it’s some sort of meat, but they can’t pinpoint what exactly just by looking at it. I’ve been referring to vague navigational beacons as “mystery meat navigation” for many years, thanks to a coining from an ancient website I believe was YourWebsiteSucks.com (I can’t seem to unearth it now; it could have been WebpagesThatSuck.com but I was pretty sure at the time it was more pointed than that). The same concept can be used to describe nebulous marketing concepts.

So, what is a piece of mystery meat in the marketing sphere, and how do we avoid it?

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Happy one year anniversary, Foundation!

Happy One Year Anniversary, Foundation!

Happy one year birthday, Foundation Web Design & Development! That’s right. It’s officially been over one year since Foundation Web Design & Development was incorporated. Officially, Foundation was filed as an LLC in September of 2023, but I didn’t start full-time work until mid-November, and finally got around to making this post now. So… Happy belated birthday Foundation! And here’s what I learned over the last year:

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Is Bluesky a place for businesses and brands?

Is Bluesky a place for businesses and brands?

With the latest controversy regarding Twitter and its slow, painful demise, many people have signed up (about 12 million to be exact!) on Bluesky as a replacement platform. While Bluesky is functionally more or less the same kind of platform as Twitter – posts are organized the same and behave mostly the same – Bluesky is an entirely different platform with a curated “feel” to it. You may be wondering if this is the next place for you to pitch your business, brand, or services. Let’s go over what you should know about Bluesky to decide whether or not you should try to utilize it for your business.

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