As a creative myself, I tend to work with a lot of creatives. They’re some of the best people – big ideas, great thoughts, unique offerings. Yet, there is an issue I see cropping up with creatives again and again, and we really need to talk about it.
I don’t have a term for it, but I think for the purpose of this article, I’m going to call it service and marketing cannibalization.
Oh, that sounds dreary. Horrible, frankly. But it’s accurate! The short form is: when you put out so much marketing efforts that actually conflict with your other marketing efforts, that you confuse your audience and leave with no money/sales/what-have-you when you could be landing those sales.
Let’s take a look at what I mean and how you can avoid falling victim to this.
Continue reading “Decluttering your marketing to make better sales”