Buyer’s View

Brief

Client approached me with a completed site, but needed some additional help with updating/installing content and generating a user-friendly environment to invite new people to join. Upon speaking with the client and finding out his specific needs, I reviewed the site and discovered that the text-heavy site was not very inviting.

We worked together to completely retool the face of the website, including revising the copy and organizing it into more visually appealing and meaningful manners. I cleaned up many superfluous pages, reorganized the blog to be more effective, created new more effective landing pages, reorganized the menu and site navigation, and changed every single page on the site, all within the same site template and underlying structure. Features were added, subtracted, or tweaked under contract with another web development firm, however look/feel and copy delivery was completely revamped from the ground up via Foundation.